FORMAT is a proposed publishing house specializing in experimental and conceptual publishing. Publications in unconventional formats aim to create new reading experiences for the reader. The imprint’s first publication ‘Scroll’ is a 33 ft long print reproduction of the publisher’s website. The scroll is an exploration of the idea of the infrathin (“inframince”), a concept coined by Duchamp that refers to the minute differences between experiences and perception; in this context, to demonstrate the differences between the digital and print reading experience.
